The Yeezy 350 Ice Blue Release Date 2020 marked one of the most anticipated sneaker drops of that year. When adidas and Kanye West announced the “Ice Blue” colorway for the Yeezy Boost 350 V2 in early 2020, sneakerheads and casual fans alike circled their calendars. With its soft, frosty blue Primeknit upper, translucent side stripe, and